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Breakthrough Marketing Plans

ISBN - 9781349959556
Author - Tim Calkins

Special Price INR 419

Regular Price: INR 599

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Product Description
Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth (2nd Edition, Revised) Book Information: guide to creating simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure. Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Additional information
Title Breakthrough Marketing Plans Length
Author Tim Calkins Breadth
ISBN 9781349959556 Binding Tradepaperback
Weight Height
Language English Year 2020
Publisher PALGRAVE MACMILLAN Pages
Edition Availability In Stock