Whenever we are able to create new insights and go beyond the boundaries of the existing knowledge base, we enter the realm of innovation. The book Innovation, Why, What and How, contains practical tools of innovation and the innovation development process. It builds on a high degree of practical learning which has been consolidated over a period of one and a half decades in the process of analysing and synthesising the innovation development processes. The Innovation Tools and Levers are a result of experiential learning and insights gathered during the author's work across industrial boundaries. These experiential insights have been synthesised in this book in the form of new tools, processes, competency and models of Innovation. It is not an amalgamation of innovation thought patterns captured from multiple sources and integrated into a book.